Objective:
Convert customers to shop duty-free in the pre-security area, promoting the only duty-free shop in pre- security - AMA’s!
Convert customers to shop duty-free in the pre-security area, promoting the only duty-free shop in pre- security - AMA’s!
Idea:
To make an eye-catching typographic headline and to show the pro’s of duty free shopping at the pre-security area.
Execution:
Used a double spread ad, one side for the typography and infographic to attract the customers and the other side to explain the benefits of pre-security duty free (as opposed to post- security) shopping with a picture of the store for easy recognition.