![](https://cdn.myportfolio.com/41072d68bd478206374484f622298e67/6e2636be1b18a80e5eac9581_rw_1200.jpg?h=c1a617b7536caae5dfa4309c3f67ba63)
![](https://cdn.myportfolio.com/41072d68bd478206374484f622298e67/6f2b1c228752e582e9f8aacb_rw_1200.jpg?h=f9eb672a19b69bbce1bb00b4b3cf41de)
Objective:
Convert customers to shop duty-free in the pre-security area, promoting the only duty-free shop in pre- security - AMA’s!
Convert customers to shop duty-free in the pre-security area, promoting the only duty-free shop in pre- security - AMA’s!
Idea:
To make an eye-catching typographic headline and to show the pro’s of duty free shopping at the pre-security area.
Execution:
Used a double spread ad, one side for the typography and infographic to attract the customers and the other side to explain the benefits of pre-security duty free (as opposed to post- security) shopping with a picture of the store for easy recognition.